I designed Beach Betty, a collection from Miracle Brands sold exclusively at Target, from 2017 to 2022. In that time, I evolved an unfocused brand into a tightly curated aesthetic, exploring current print and color trends without sacrificing the customer's personal style. I increased SKU count 140% in my time as designer, transforming the brand into a significant player in Target's swim e-commerce offerings, with multiple yearly deliveries.

Using a proprietary lightweight shaping fabric, Beach Betty filled white space in the market by providing trend-forward contemporary styling with a light control fit, perfect for customers who felt too mature for typical juniors fit and coverage, but not mature enough for traditional control swimwear in the market.